The Heuer Monaco which Steve McQueen wore in the 1971 film "Le Mans" has also been highly coveted. Another example of an iconic figure enhancing a watch brand, and the collectability of a watch through his relationship with it. Pictured here wearing it on the set of the film, with racing car driver Derek Bell

This image of Robert Redford from the film 'The Candidate' wearing his Rolex Submariner combines two modern icons. Both immediately recognisable, and still as relevant today as they were forty years ago

A number of Hollywood icons have single handedly driven brand recognition of their watch of choice. Stars have also been sponsored to wear watches, but the relationship of Paul Newman to his Rolex 'Daytona' is perhaps the most iconic, and recognisable. Original versions of this watch are highly coveted today, and fetch large sums of money

A fabulous vintage watch dealer's store in Japan

This watch store in Firenze, Italy, is where Panerai began in the 1860's

A look back at a high end watch retailer back in 1910. 'Beyer', in Germany, is still in existence today. Shops do not have this kind of appeal any more